Growth hacking and outbound marketing for SaaS

Gerard Compte

Founder, Find that Lead

About the speaker
Gerard Compte CEO at FindThatLead, worked as a salesperson tasked with finding an email address for decision makers at Google and Microsoft. In his struggle to complete the task, Gerard saw an opportunity. His first attempt at a lead generation business was peer to peer based. In short, he built a team of virtual assistants who would work to manually generate a list of leads for his clients. Unfortunately, the quality was not great and the business failed. But they kept working.

Conference: SaaStock 2018

The 5 best Growth hacks to grow your Saas

Gerard Compte who is the CEO of 'Findthatlead' talks about how you can do some simple hacks and grow your outbound marketing.

Gerard started off by telling us how a simple Email could make or break your life! Bit Dramatic? Yes, but can be true for some. He lost 30,000 € for sending the wrong email (adding wrong information - distributors to the emails). But few years later, sending the correct email helped him to get a huge order.

If you believe your Product is amazing and benefits the society, you should do "everything" it takes to get your product out there. You can achieve outbound sales by using emails, in-mails, Instagram, etc

There is a lot of power that comes with emails and if you send emails with Love, this will help you GET CUSTOMERS.

Pointers to Getting Customers

• Make Facebook Groups
  Just use the keywords of your business to build a Facebook group. Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. You can reach out to the community and send messages that reach them.

• Scrape Events
  Event listings are one of the more compelling datasets that we can collect. Go to events and send emails to all those you met telling them how much you like them, and you want to collaborate them.

• Google contacts
  Today Google is a big part of everyone's life. All your information is stored in Google & Gmail. Download all your contacts in Gmail and send them an email telling them you would like to collaborate with them, this will help boost your growth.

• 'FindthatLead' Prospector
  Use a Prospector tool that helps you find anyone's email and then start the conversation with them letting them know about your product and how you would like to work with them.

Email Rules

To make sure someone is going to be reading that email, follow the below Rules -

• Be very targeted/specific with your emails - do not use 'Templates'. Typically, 4 lines and 1 call for action.

• Use Short Subject Lines - to have a good open rate

• A good response rate will be based on the Body of the email. If your open rate is good, but response rate low, it indicates you need to work on the body of the email.

Gerard uses WhatsApp style emails - or you can use whatever works for you

• Add images/Pictures in your emails if you can - It really makes a difference. It helps the reader relate to what you are talking about.

Personalise it as much as possible. They should like you as a person or you can add things you would like to see in an email.

• Signature

  • Add who you are
  • Your best customers
  • Latest Blogs
  • Social media

Best Tools & Resources to Use

Books

Book Links

• Timothy Ferriss (Amazon)
• Pitch Anything (Amazon)
• Growth Everywhere (Itunes)
• Predictable Revenue (Amazon)

Use Apps & Books - They save you tons of time and make you get noticed or help get research information

Loom helps you send personalised videos to your customers without having to go on a call with them.

Boomerang sends reminders, so you can avoid writing in CRM.

YouTube to research your competitors and get all their secrets if their CEO has done an interview.

Facebook being used as Linkedin (another level of communication) because you are creating a relationship with your friends (your customers).

Use the keywords of your business and create a Facebook group, create a community with love. There will be a lot of interaction with all the community users and that will build into a community that supports you.

Toolkit for FB - to scrape groups, get numbers from Facebook, invite all the people in your Google contacts. It can add them automatically to your group. Once you have the interaction it will grow by itself.

Instagram is something you can enjoy and can acquire new users for nothing in your free time.

BigBangGram is very good for sending direct messages from your Instagram.